Commercial Cooperation

Commercial Cooperation

Platform Ad

Huanyu Entertainment has created four advertising forms, including original photo stickers, final-episode photo stickers, post-credit scenes, and entire drama dynamic corner marks, for the Story of Yanxi Palace.

The original advertising styles used for the Story of Yanxi Palace have brought a new life to advertising and has broken the boring traditional, dialogue-based forms, by integrating plots and creative materials that are popular with young people such as rap, street dance, and embroidery.  

In addition to the above mentioned four advertising forms, another new form has been adopted for The Legend of Hao Lan, portrait screen transition videos. This advertising form not only brings something new to the credits but also enriches advertising content.

(All are examples)
Portrait screen transition videos
Portrait screen transition videos

Definition:Use leading roles to shoot creative videos for brands. Those videos will be played during broadcasting.

Performer:starring actors or actresses

Time:15 seconds

Original posts
Original posts

Definition:Retain character relationships in the drama and shoot side stories.

Performer:Supporting roles

Time:45 seconds

Dynamic Corner Marks
Dynamic Corner Marks

Definition:Use portraits of those in leading roles to make creative rollover advertisements including brand information.

Performer:Production team

Time:2 seconds

Post-credits scenes from the Story of Yanxi Palace.
Post-credits scenes from the Story of Yanxi Palace.

Definition:Shoot or record creative videos for some brands with main starring actors or actresses from the TV drama. Such videos will be played in a landscape mode before broadcasting the Story of Yanxi Palace.

Performer:Production team

Time:12 seconds

Final-episode Photo Stickers
Final-episode Photo Stickers

Definition:Shoot or record creative videos for some brands with starring actors or actresses in this TV play. Such videos will be played in a landscape mode before the Story of Yanxi Palace.

Performer:starring actors or actresses

Time:8 seconds

Original Photo Stickers from the Story of Yanxi Palace.
Original Photo Stickers from the Story of Yanxi Palace.

Definition:Shoot or record creative videos for some brands by using stars from the TV drama. Such videos will be played in a landscape mode before airing the Story of Yanxi Palace.

Performer:Starring main actors or actresses

Time:8 seconds

 

Huanyu Entertainment has been committed to cooperating with famous brands, such as Poetic Oriental Beauty, Meet Fresh, KFC, Pizza Hut, Luckin Coffee, Guerlain, Suning E-commerce, Quanyou Furniture, Mageline, Hanajirushi, and Whisper, on interactive marketing activities that involve clothing, food, shelter, and travel.

 

 

KFC
(All are examples)
Huanyu Entertainment worked with KFC to publicize new durian puff pastries and “fresh meat” moon-cakes for the Mid-Autumn Festival, to create a new advertising and marketing model featuring “IP authorization + artist authorization + TVC”.
(All are examples)
  • Development of derivates
  • Cooperation
  • Huanyu Entertainment has worked with many brands to co-produce peripheral and co-branded products related to the Story of Yanxi Palace and The Legend of Hao Lan. It has also cooperated with other brands to carry out online and offline marketing activities and has created many co-branded products, which are rich in cultural value, collectible value, and commercial value.

    欢娱影视联合方元·老细金携手壹起发扬和传承非遗文化《延禧攻略》富察皇后十八子手串造型甄选于【清宫后妃首饰图典】,纯银质背云、坠脚、隔片采用国家级非遗工艺【花丝镶嵌】官方售价1380元,上市仅两月,在线线下销售破2000余条。
  • 欢娱影视联合方元·老细金携手壹起发扬和传承非遗文化《延禧攻略》富察皇后十八子手串造型甄选于【清宫后妃首饰图典】,纯银质背云、坠脚、隔片采用国家级非遗工艺【花丝镶嵌】官方售价1380元,上市仅两月,在线线下销售破2000余条。
  • Clothing exhibition
  • Cooperation
(All are examples)
  • Huanyu Entertainment has worked with many brands to co-produce peripheral and co-branded products related to the Story of Yanxi Palace and The Legend of Hao Lan. It has also cooperated with other brands to carry out online and offline marketing activities and has created many co-branded products, which are rich in cultural value, collectible value, and commercial value.

    Beijing: Immersive show of the Story of Yanxi Palace. Macao: Costume exhibition of the Story of Yanxi Palace Shanghai: Costume exhibition of the Story of Yanxi Palace. Beijing: Scenario re-play and on-site interaction.
    Beijing: Immersive show of the Story of Yanxi Palace.
    Macao: Costume exhibition of the Story of Yanxi Palace
    Shanghai: Costume exhibition of the Story of Yanxi Palace.
    Beijing: Scenario re-play and on-site interaction.
  • Beijing: Immersive show of the Story of Yanxi Palace. Macao: Costume exhibition of the Story of Yanxi Palace Shanghai: Costume exhibition of the Story of Yanxi Palace. Beijing: Scenario re-play and on-site interaction.
    Beijing: Immersive show of the Story of Yanxi Palace.
    Macao: Costume exhibition of the Story of Yanxi Palace
    Shanghai: Costume exhibition of the Story of Yanxi Palace.
    Beijing: Scenario re-play and on-site interaction.

Huanyu Entertainment is willing to cooperate with you to develop cultural inheritance and commercial value.

We also hope that we will jointly explore new models for business cooperation via films and TV dramas.